Home Selling Guide



Selecting an Agent

Your most important decision when selling your home is the selection of the person you choose to represent you.

The job of your
Realtor® is to support you in selling your home with the best possible terms, and to aid you through the entire process.

Your
Realtor® will explain the process of selling a home, and familiarize you with the various activities, documents and procedures that you will experience throughout the transaction.

Tips For Selecting an Agent

Your Real Estate Professional should be:
  • Aware of the complicated requirements affecting your transaction.
  • Effective in multi-party, face-to-face negotiations.
  • Highly-trained, with access to programs for continued learning and additional certifications.
  • Resourceful in attracting the largest possible pool of potential buyers.
  • Knowledgeable in the technology resources that facilitate the transaction.
  • Very effective with marketing.
  • Supported by professional legal counsel.

Developing a Marketing Strategy

In order to sell your home quickly and on with the best possible terms, it's necessary to prepare your home for the market. This process includes:
  • Deciding when to put your home on the market.
  • Establishing a strategic price based on recent comparable sales, local market conditions and your motivation to sell.
  • Estimating probable net proceeds.
  • Advising you on how to make your home more appealing to potential buyers.

Marketing Your Property
  • Ordering a "FOR SALE" sign to be placed prominently on your property.
  • Submitting your home to the local Multiple Listing Service (MLS) (if exclusive) for immediate exposure to the real estate community.
  • Arranging Realtor® in the area to tour the home.
  • Developing a flyer/brochure highlighting the features and benefits of your home.
  • Promoting your home at the appropriate Association(s) of Realtors' for maximum exposure to other cooperating agents.
  • Holding open houses when appropriate.
  • Contacting your neighbors to promote the property.
  • Advertising your property on our regular office schedule meetings.
  • Featuring your property on various websites.
  • Asking clients and colleagues if they know of possible buyers.

Managing the Transaction

You'll appreciate having a strong advocate on your side during the transaction!

Negotiating the Offer

Your
Realtor® will immediately present and explain all offers to you. You will be able to accept, reject, or counter any offer presented. During the negotiation process, your Realtor® will leverage their experience and skills to advocate your interests:
  • Reviewing the contract and obligations before you sign.
  • Explaining how contingencies and release clauses work.
  • Protecting you from signing a "blank check" for unknown problems or repairs.
  • Defining legal requirements.
  • Orchestrate the offer process for "back-up" offers, if necessary.

Throughout the negotiation, your
Realtor® will provide you with a professional, objective point of view; but the final decision of accepting an offer is yours.

After the Offer is Accepted
Once an offer is accepted, your
Realtor® will manage all the details to make the process as stress-free and efficient as possible:
  • Staying in contact with the buyer's attorney.
  • Following up on the progress of the buyer's loan.
  • Assisting you if a conflict with the buyer arises.

Finalizing and Closing the Transaction

Finalizing the process includes reviewing all closing documents and ensuring both parties have copies. When the transaction has closed, your
Realtor® will deliver ensure your receive your proceeds and the new owner acquires the keys to their new home..

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